We're not talking rocket science here. The idea is a simple one. Go where your customers are. They
need to see that you’re human. They need that special boost of enthusiasm about your company and its
products that can only be conveyed in a face-to-face experience. The finest advertising techniques in the
world won't help you accomplish that, but event marketing can*. More specifically, marketing with the Texas
Pete Twin City RibFest in Winston-Salem, NC.
A Proven Product
Now in its seventh year of existence the Texas Pete Twin City RibFest continues to grow from its beginnings
in a downtown parking lot to its present home at the Dixie Classic Fairgrounds. Along the way it has received
national recognition for its excellence.
The Texas Pete Twin City RibFest's formula for success is simple - bring in the best BBQ champions from
around the country, then add outstanding music, a Kids' Zone, and a marketplace. It's simple and it works.
Many great brands have joined us for the ride including Texas Pete, Pepsi Cola, Barefoot Wines, Foothills
Brewing, Rapid Xchange, Verizon Wireless, Dish Networks, Camel cigarettes and the NC Department of
Agriculture to name a few.
Accolades
The Texas Pete Twin City RibFest has received tremendous recognition in its first four years including a
feature in the June, 2008 issue of Bon Apetit' magazine and MarthaStewart.com. The event is also a
Southeast Top Twenty Event as denoted by the Southeast Board of Tourism in Atlanta.
The Numbers
In its six years of existence the Texas Pete Twin City RibFest
has attracted over 130,000 attendees.
The attendee demographic by ethnicity is as follows:
White - 55%
Black - 40%
Other - 5%
The attendee demographic by age is as follows:
12 and under - 15%
13 to 18 - 10%
18 to 34 - 25%
34 to 55 - 30%
55 and over - 20%
Advertising
The Texas Pete Twin City RibFest aggressively markets itself throughout the region.
2011 Advertising is detailed here.
Your RibFest Sponsorship Sales Contact is:
Andrew Shoffner
need to see that you’re human. They need that special boost of enthusiasm about your company and its
products that can only be conveyed in a face-to-face experience. The finest advertising techniques in the
world won't help you accomplish that, but event marketing can*. More specifically, marketing with the Texas
Pete Twin City RibFest in Winston-Salem, NC.
A Proven Product
Now in its seventh year of existence the Texas Pete Twin City RibFest continues to grow from its beginnings
in a downtown parking lot to its present home at the Dixie Classic Fairgrounds. Along the way it has received
national recognition for its excellence.
The Texas Pete Twin City RibFest's formula for success is simple - bring in the best BBQ champions from
around the country, then add outstanding music, a Kids' Zone, and a marketplace. It's simple and it works.
Many great brands have joined us for the ride including Texas Pete, Pepsi Cola, Barefoot Wines, Foothills
Brewing, Rapid Xchange, Verizon Wireless, Dish Networks, Camel cigarettes and the NC Department of
Agriculture to name a few.
Accolades
The Texas Pete Twin City RibFest has received tremendous recognition in its first four years including a
feature in the June, 2008 issue of Bon Apetit' magazine and MarthaStewart.com. The event is also a
Southeast Top Twenty Event as denoted by the Southeast Board of Tourism in Atlanta.
The Numbers
In its six years of existence the Texas Pete Twin City RibFest
has attracted over 130,000 attendees.
The attendee demographic by ethnicity is as follows:
White - 55%
Black - 40%
Other - 5%
The attendee demographic by age is as follows:
12 and under - 15%
13 to 18 - 10%
18 to 34 - 25%
34 to 55 - 30%
55 and over - 20%
Advertising
The Texas Pete Twin City RibFest aggressively markets itself throughout the region.
2011 Advertising is detailed here.
Your RibFest Sponsorship Sales Contact is:
Andrew Shoffner
2012 Sponsorship Opportunities
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